Saab Begins New Era
Published Monday, 13 December, 2010 by Blog Admin. Categories: New Inventory, Green.
"This transaction secures the future of Saab Automobile and signals the start of an exciting new era for the iconic brand," says Spyker CEO Victor Muller, new owner of Saab. With goals of "reviving Saab and transforming it into a sustainable and profitable company with the confidence to be bold," the aim is to "reinforce the emotional experience between Saab drivers and their cars."
This goes along with Saab's motto of Nulla tenaci invia est via, (For the tenacious, no road is impassable), Muller declares the company's future "has never looked brighter."
Making a world premiere at the 2010 Los Angles Auto Show, Saab's 9-4X crossover is set to hit North American dealerships in May of 2011, with sales in Europe and other global markets due the following August.
"The 9-4X significantly broadens the appeal of the Saab brand," says CEO Jan Åke Jonsson. "It gives us entry to the fast-growing crossover segment with a vehicle that reflects our brand values in key areas, such as progressive Scandinavian design and sporty, responsible driving performance. The 9-4X is an exciting package, and we're confident it will appeal to many existing Saab owners as well as win new customers for the brand."
The recently released 9-5 sedan has enhanced Saab's presence by introducing three new engines, doubling the size of the powertrain menu, according to Jonsson. Also be on the look out for an all-electric 9-3 ePower model early next year.
Experience the all new Saab now at Bay Automotive - 6970 North Military Highway, Norfolk, Virginia 23518.
SOURCE: http://aftermarketbusiness.search-autoparts.com/aftermarketbusiness/Distribution/Sold-by-GM-Swedens-Saab-signals-start-of-exciting-/ArticleStandard/Article/detail/691943?contextCategoryId=41884
Tags: Saab, Saab 2011 9-4X, Saab 9-4X, Saab Electric
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